Role Summary:

Qualification and Skills for Brand Management Officer (Content Developer)

1. Educational Requirements: BSc/HND in Marketing, Mass Communication, English, Media & Communication, Public Relations, or a related field.
2. Experience: Minimum of 2 years proven experience in brand management, content creation, or digital marketing.

Core Skills & Competencies:

1.  Excellent writing and storytelling skills for multiple formats (social media, website, campaigns, articles, video scripts, etc.).
2. Ability to develop and maintain a consistent brand voice and messaging.
3.  Creative thinking and idea generation for campaigns and content series.
4. Good research skills to generate engaging and relevant content.
5. Basic knowledge of SEO principles and content optimization.
6. Strong project management skills able to plan, create, and deliver content to deadlines.
7. Good teamwork and collaboration with design, marketing, and external partners.
8. Detail-oriented with excellent proofreading and editing ability.

Bonus Skills:

1.  Graphic design basics (Canva, Adobe Suite).
2. Basic video editing skills.
3. Experience running social media ads or sponsored campaigns.
4. Maybe required to work extended hours during shoots.

Role Summary:
Qualification and Skills for Digital Marketing Officer

1. Educational Requirements: B.Sc./HND in Marketing, Digital Media, Communications, Business, or any related field.
2. Experience: Minimum of 2 years proven experience in digital marketing, online campaign management, or performance marketing.
3. Demonstrated track record managing social media ads, Google Ads, or similar paid advertising campaigns.
4. Hands-on experience with digital marketing tools, analytics dashboards, and marketing funnels.

Solid understanding of SEO, SEM, and evolving digital trends.

Core Skills & Competencies:

1. Ability to develop and execute effective digital marketing strategies to drive brand awareness, traffic, and conversions.
2. Strong experience running paid ads (Facebook/Instagram Ads, Google Ads, LinkedIn Ads, etc.) including audience targeting, budgeting, A/B testing, and performance tracking.
3. Competence in website management and updates working with developers or using CMS tools (e.g., WordPress) to keep pages optimized for traffic and SEO.
4. Experience planning and executing email marketing campaigns, building mailing lists, designing mailers, scheduling sends, and tracking open rates and conversions.
5. Understanding of lead generation funnels, designing landing pages, setting up lead capture forms, and nurturing prospects through CRM tools.
6. Solid SEO/SEM skills like keyword research, on-page optimization, backlink strategies, and improving search rankings.
7. Strong data analysis skills, using tools like Google Analytics, Search Console, and ad managers to generate performance reports and actionable insights.
8. Ability to work with designers and content teams to create ad creatives and landing page assets that convert.

Bonus Skills:

1. Basic design skills for simple ad creatives (Canva, Adobe tools).
2. Experience with video ads, boosting, or YouTube promotion.
3. Certifications in paid advertising (e.g., Google Ads, Meta Blueprint).
4. Knowledge of retargeting strategies and pixel setup.
5. Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Mailchimp, Zoho).